Chasing the Mobile Money

 Chasing the Mobile Money 

According to a recent  market study  by Google  undertaken  by  two Europe  based research corporation   in  March  2012 ,  it  was found   that   a majority of smartphone users ,  based  in the Asia  Pacific  region  in  countries  like Singapore ,Hongkong ,  Australia, China and Japan were  all accessing mobile social media  almost daily  , among which  China has the highest rate  of mobile social media  connectivity with  almost  68% of the mobile user reportedly accessing  social media via their  mobile  device on a  day to day basis during year   2012.

Chinese consumers use social media for many reasons including connecting socially, entertainment, news and services.   It is estimated that  China's active smartphone now exceeds the total number  in  the United States  and  China will have 500 million smartphones in use by the end of 2013.This data  imply  the huge demand  will  spurs  new  media  platform   ,apps marketplace  and entertainment  spending   and  will  drive   new development of more efficient  products  that  will have  will have new  global consequences.  The mobile  Industry,  beside  smartphone  including  other  tablets device will drive brand awareness, location Based services , product review , price comparison, epayments for both online and  over the counter ewallet transactions, and further also increase  the  distribution and sharing  of  interesting content via mobile social media 

Smartphone  will therefore  be the  key to the future of mobile  internet usage, typically in  China, it  has already seen  their monster ecommerce site  like the Taobao and  even Sina Weibo   restructuring  their  company  to  focus   and  embrace   mobile influenced technology  and  setting  forth  their  total company  to enhance  their understanding of  different mobile resources  like ;   m.commerce ,mobile gaming ,mobile banking ,  mobile search  and  many forthcoming technologies  , a shift  they both see as a necessity  in order  for  them  to stay in the forefront   to  benefit this mega influx of smartphone  which  is taking the world by storm  allowing  more users to browse  online via smartphones than laptops and PCs.

This “  Mobile First – Attitude” may  soon be the norm keyword  and growth agenda  on  major corporation‘s  agenda as  it signify a profound revolution bigger  than any other  events in this era as  it  poses to almost every marketing professional a challenge  to close up  the mobile monetization gaps , as  many service provider  has yet  to capitalize  on  the mismatch between the growth in mobile usage and mobile monetization.

Advertisement on   mobile phones has always been one of the most popular business models practiced regardless of the  different platforms  and  media  properties  and  readily marketers with   advertisers have moved into tapping into this advertising opportunity with  integration of  placing  adverts on mobile properties such as mobile optimized sites and mobile apps.

 Google and Facebook  has  indicated the vast majority of their  revenue is from mobile advertising/search across platforms. All the major search engine and multimedia corporation recognize such  revenue opportunities with mobile  apps, music, videos, books, etc.

 In recent months Facebook restructured  to  focus  on  mobile  influenced  opportunities for mobile revenue  with integrating new features functional for Page post ads, Promoted Posts and app install ads. These are all directly incorporated into the feed, and advertisers  are seeing higher clickthroughs and engagement with these functional feed

Traffic , traffic , traffic , That’s   where   all  the  Advertisers know  is  the best place to display their ads is , and  with  billion  of mobile devices on a global scale  , it is definitely where  the traffic  will be , and  that is where Mobile Monetization  will take  place 

Websites accessed by mobile browsers and mobile apps used across all platforms are key drivers in the world of mobile monetization.  Advertisers are also  given  now  the  accessibility  to   promote their products and or services across particular  niches  that  contain the demographic  that they  wish to directly  target. These are the New trend shift   provided  by mobile geosocial  campaigns that are targeting mobile websites and mobile apps as a tool for their promotion. Venue ads, coupon  redemption and  sms marketing  are now being implemented  into  their  mobile  optimized marketing  campaign. . 

This implies that there are still plenty  of  opportunities that are yet to be exploited and as  mobile phones are beginning to be just as effective as desktops but  yet more portable. Therefore, it is not surprising to see this trend continue with more effort being put into mobile monetization.

The Dawn Of Mobile Influence Factor Begins with Smartphone Shopper

Smartphone Influence Factors

Mobile Magazine | Power of Mobile Social Media

Mobile Magazine | Power of Mobile Social Media

Envision to Profit from  Power Of Mobile Social Media

Smartphone Offers Magical Location Based Function

Imagine this situation – Your customer is on their lunch break wandering around town looking for a slice of pizza. When they happened to pass by  a few blocks from your pizza shop, a coupon automatically shoots to their smartphone. It offers a lunch deal for today only and if they click on it, it gives them a map whihc  guide  them  from wherever they are to your shop.

It sounds like a science fiction film, but it’s real. Businesses can now do this through the magic of mobile. It’s called ‘locationbased marketing.’

We Know Where You Are

The Global Positioning System (GPS) was developed for military operations. It actually shoots a signal to outer space that bounces off satellites and triangulates to tell exactly where someone is. Now we can use this state-of-the-art science fiction technology to offer a slice of pizza at just the right time. Pretty cool, right?

Location based services use GPS, which is astandard feature of smartphones. They connect your customer to your service (or another service) based on where you physically are.

 

Location Based Apps

The best way to reach your customers through their mobiles is to create apps. An app is an interactive software program that helps them, entertains them, or somehow makes life easier for them. Companies make apps for branding. If you get an awesome app that you use every day and it’s got that company’s logo in it, this builds serious brand awareness. Let’s look at a few ways apps can be used.

Mobile Coupons

You can create a mobile coupon and configure it so that it’s sent when they’re in the vicinity. You do this by designating a certain zone. When they enter the zone, the system automatically sends the message. Interestingly, this original zone system was used to keep track of prisoners and employees. Companies created a zone and when an employee wandered out of it, they knew they were up to something.

 

Maps and Directions

 

Most people use their smartphones’ GPScapabilities to find places. With the click of a button, they can get maps and directions telling them exactly where to go. You can create a mobile app that helps them find the places they’re looking for by integrating with sites like Google Maps and Yelp. For example, when they’re looking for a gas station, they click one button and access your app, which shows them all the gas stations in the area as well as prices per gallon.

This doesn’t get you business directly, unless of course you’re a gas station. But it’s something that helps them out. That’s the idea behind apps – they’re programs that make life easier. Whenever they use your app, they see your brand name.

GPS Enhanced Shopping

Another app idea is to help them shop. Lots of people these days use their smartphones when they’re shopping offline. While looking at products in stores, they’ll check online to get a price comparison or more product details. You can create an app that helps them do that. It could be a search function that looks for prices or reviews online.

This is just the tip of the iceberg. There are many things you can do and you’re only limited by your imagination. Location based services offer a whole new way to market to customers directly.

The QR CODES Story Picture

QR Codes – What They Are and What They Do for You

 

You've undoubtedly seen a QR code before. These are square black-and-white pixelated codes that are appearing all over the place. They're not just weird, futuristic decorations. The QR code is the modern-day bar code. Instead of using a scanner, you scan it with your smartphone.

 

QR codes are smarter than bar codes. They can hold much more information. They're designed to redirect your smartphone's browser to a selected URL. When you see a QR code, you whip out your phone, scan it, and you're instantly redirected to the website, coupon, video or other service.

   Compliment :  wikimedia common

If you use a smartphone, you can probably understand why this is so cool. Typing a URL into a smartphone's browser isn't exactly the most fun experience in the world. With QR codes, you don't have to mess with any typing at all. Just scan and you're there. QR stands for 'quick response,' and that couldn't be a better description of how they work.

 

Marketing with QR Codes

 

For marketers, QR codes are even cooler. For one thing, you can put them absolutely anywhere. They're black and white, and you can print them as stickers. Lots of companies use QR codes to take mobile users to their websites, but that's far from all you can do with them. You can create a QR code that, when scanned by a phone, it instantly signs the user up to your email list; making it just a little bit easier to sign up.

 

QR codes can be used as part of a promotion with social media. When they scan it, they instantly 'like' or share with their friends. You can combine this with a coupon where after liking your business, they get a nice discount for your products or services.

 

Your QR code could lead to an instant download. For example, you've got a flyer advertising a free report you've written for your customers. All they have to do is scan the code and they instantly get the report.

 

Information On Demand

 

The wonderful thing about the Internet is that you have access to all of the world's information at your fingertips. This is even cooler with smartphones, since they're pocket-sized. You can whip them out anywhere and find out about a product you're thinking of buying, a bottle of wine you're drinking, or a service you're thinking of trying.

 

More than ever, people are researching on their smartphones as they shop offline. They're looking for prices, reviews, and product information. You can put QR codes on your store's products that lead them to the information they're looking for. This information pushes fence-sitters off and turns them into buyers.

You can use QR codes to deliver thereal-time information they're looking for. Some weather agencies and mass transit companies have taken advantage of this, embedding their codes with a link to updated info about what's going on now.

If you're not already sold on QR codes, one more thing to entice you is the fact that they're free and easy to generate. There are websites where you supply the URL to embed and it does it for you. You get an image file that you can copy and paste, or print. You can create as many as you want without spending a dime.