Friday 23 October 2020

Internet Marketing Online Advertising-More Hype Than You Can Imagine

 Internet Marketing Online Advertising-More Hype Than You Can Imagine

Internet marketing online advertising is becoming more and more popular in the new internet economy. And there's more marketing hype published on the Internet in one day than most people can even imagine in their whole lifetime. But who is doing it right and who isn't? Here are some important things to understand when it comes to internet marketing. Here are three Internet marketing myths that you may be adhering to that may be hurting your business.

It all starts with a great web site. Although a "great" website is necessary later on, it all starts with a well-defined service and a very well defined target market and typically this is where Google My Business comes in handy

Unless you have these two elements crystal-clear in your mind, the very best website is not going to get you any customers. Before you even think about building a web site, you should know who your target market is, how to convey to them that you offer what they need, and what specific benefits your products/services provide for your clients.

Then, every type of marketing you do, including your website, will be based on what you have defined above. When it comes to the website, it's important to keep in mind that the content is much more important than the design.

Yes, a professional-looking site is important, but impressive design and graphics won't pay off anywhere near as well as a clear explanation of why a client should buy from you. Make good use of materials such as articles, assessments, testimonial and other samples of your expertise.

The next mistaken belief in internet marketing online advertising is that more traffic means more profits. It's all about conversions. If you're getting lots of people to your site, that's great! But are they buying from you as well? If not, then something needs to be done.



Don't be shy about asking your colleagues and current clients to critique your site. Are they able to understand what you are offering right away? 

Can they see the exact benefits or your products/services (versus your competitors)?

 Revise your site based on their feedback. You may have to repeat this process several times to get it right.

The next misunderstood concept is the "Do whatever it takes to build your list" one.

While there's no doubt that a substantial opt-in mailing list is a valuable marketing asset, the quality of names on your list is much more important than the quantity. Activities such as obtaining names through giveaways of other people's material or buying them from a vendor rarely provides qualified buyers truly interested in your services.

What you absolutely do want to do is ask your site visitors and people you meet to join your mailing list and offer them something of value in return like a value-packed ezine or helpful report. The leads you get from this method will be quality and qualified.

Your Internet marketing online advertising must offer the same professionalism and quality of your products/services.

The Best Ideas For TikTok Videos And How To Increase Your Following

 The Best Ideas For TikTok Videos And How To Increase Your Following

There is no point creating a lot of TikTok videos if nobody is going to watch them. In this article we will provide you with some of the best ideas for TikTok videos and also show you how you can increase the number of followers that you have.

The Lip-Sync Video

With the previous TikTok - Make Your Day app lip-sync videos were very popular and they still are on TikTok. What you can do here is to take a famous music clip and record yourself “lip-syncing” to it. Others will want to see this video and will let you know how well you performed with it.

Reaction Duet Videos

The Duet video is another very popular type on TikTok. All you need to do here is to open the video that you want to create a Duet reaction to and then find the “Share” icon and tap on it. From here you can tap on “Duet” and record or upload another video so that both videos appear side by side.

Videos about Pets

Some of the most popular videos on YouTube feature cute cats and dogs doing funny things. Well guess what? These videos are very popular on TikTok as well so always have your camera ready so that you can record your pet doing crazy stuff.

Trend Videos

If there is something trendy going on at the moment, such as a festival for example, you can record your own videos about it. If you attended the festival then you can shoot footage while you are there and upload this to TikTok.

read up on video marketing strategies

Skills Videos

Do you have a particular skill that you want to show off to the world? Maybe you are great at baking or shuffle dancing. Whatever it is you can create a short clip and get it on TikTok. Remember that you can speed up or slow down a video for better effect.

Travel Videos

If you are going to be traveling then be sure to take some interesting videos when you are at your destination. Make these as fun as you can. Many TikTok users enjoy watching travel videos so give them what they want.

How to Increase your TikTok Following

The starting point here is to create videos that are fun and entertaining. TikTok users do not want to watch boring videos. You need to be consistent with your video creation and posting. Once TikTok users start liking your content then they will want more and more.

Google My Business - Google News and Google Trend

 Google My business - Google News and Google Trend - Useful Marketing tools for Businesses

Google News

If you’re short on time there’s no faster or easier way to browse hundreds of

news stories and clippings from within your industry than with Google News!

Explore top stories or customize your news based on interest, group, or

category. Google News is also a fantastic resource for quick & easy market

research, or to generate fresh new ideas for website content.

Google Resource – Google Trends

One of the most valuable resources for both big and small businesses,

Google Trends will transform the way you conduct market research.

With Google Trends, you can instantly generate a snapshot of trends based

on specific keywords, analyzing search patterns and market popularity based

on keyword search volume.

Launched in May 2006 this tool allows you to see how popular search terms

are over time on Google and will help you identify “evergreen” niches.

It’s an incredibly powerful (FREE) tool that will help you discover hot topics,

active discussions and in-demand products and services, instantly.