With the availability of instant
connectivity, people are spending more time away from home. What that also
means is that we, as consumers, have become more accustomed to the idea of
“instant gratification.” Are you, as a business owner, leaving money for your
competitors by not capitalizing on mobile trends?
When potential customers are on the go,
they are looking for easy to access information. They don’t want to go through
the trouble of having to resize your site and scroll endlessly to find the
information they are looking for. Mobile search-ability is big business,
especially when potential customers are trying to find information in a hurry.
Don’t forget the commerce side of having a
mobile website. Having a fully functional, mobile optimized website can turn
potential patrons into actual customers. Through location based software, your
business can offer time sensitive coupons to people that are searching nearby.
You can even take your business a step further with SMS marketing.
Consumers love to pay less for what they
were already going to buy anyway. What better way to give them what they want
than with coupons? By having customers opt in to your SMS messages in exchange
for a discount or coupon, you gain twofold. First, by giving them exactly what
they want, and secondly by building brand loyalty.
With coupon and discount codes coming
directly to their mobile device, it is easy for them to frequent your business.
Remember, mobile use is growing exponentially over desktop computer usage, and
people are more likely to open and read text messages these days than email.
Why Not Make It Fun?
Have you thought about QR codes? With so
many smartphones on the market, give your customers another way to stay
connected.
QR codes can be scanned by any smartphone
camera to reveal anything you can think up. Send people to a website, or an
audio file, or a cool video that they can share. With QR codes, you can do all
sorts of things to keep your customers engaged.
Mobile apps are perfect for sharing instant
information with your customers. With interactive features like push
notifications, you can turn your mobile app into a coupon machine! Link your
mobile app with your social media accounts, and you’re giving your company a
way to directly interact with the folks who buy from you. People love to do
business with PEOPLE they know and trust. Digital interaction should not be
underutilized when your business is trying to stay connected to its customers.
Google + Local
Speaking of trust, have you claimed your
Google+ Local Mobile Listing yet? With the power of Google’s algorithms,
optimizing your mobile listing allows your customers to connect not only to
you, but also to each other. Here they can write reviews and share your
business with their friends.
Claiming your listing also allows you the
chance to respond to any bad experiences people may have had in the past, and
show potential customers that you are willing to do what it takes to insure
your customers have a favorable view.
Mobile is only going to continue to grow.
While this trend is still on the rise, now is the time to make sure your
business isn’t being left behind.
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