Thursday 21 March 2013

Chasing the Mobile Money


 Chasing the Mobile Money 
According to a recent  market study  by Google  undertaken  by  two Europe  based research corporation   in  March  2012 ,  it  was found   that   a majority of smartphone users ,  based  in the Asia  Pacific  region  in  countries  like Singapore ,Hongkong ,  Australia, China and Japan were  all accessing mobile social media  almost daily  , among which  China has the highest rate  of mobile social media  connectivity with  almost  68% of the mobile user reportedly accessing  social media via their  mobile  device on a  day to day basis during year   2012.


Chinese consumers use social media for many reasons including connecting socially, entertainment, news and services.   It is estimated that  China's active smartphone now exceeds the total number  in  the United States  and  China will have 500 million smartphones in use by the end of 2013.This data  imply  the huge demand  will  spurs  new  media  platform   ,apps marketplace  and entertainment  spending   and  will  drive   new development of more efficient  products  that  will have  will have new  global consequences.  The mobile  Industry,  beside  smartphone  including  other  tablets device will drive brand awareness, location Based services , product review , price comparison, epayments for both online and  over the counter ewallet transactions, and further also increase  the  distribution and sharing  of  interesting content via mobile social media 


Smartphone  will therefore  be the  key to the future of mobile  internet usage, typically in  China, it  has already seen  their monster ecommerce site  like the Taobao and  even Sina Weibo   restructuring  their  company  to  focus   and  embrace   mobile influenced technology  and  setting  forth  their  total company  to enhance  their understanding of  different mobile resources  like ;   m.commerce ,mobile gaming ,mobile banking ,  mobile search  and  many forthcoming technologies  , a shift  they both see as a necessity  in order  for  them  to stay in the forefront   to  benefit this mega influx of smartphone  which  is taking the world by storm  allowing  more users to browse  online via smartphones than laptops and PCs.
This “  Mobile First – Attitude” may  soon be the norm keyword  and growth agenda  on  major corporation‘s  agenda as  it signify a profound revolution bigger  than any other  events in this era as  it  poses to almost every marketing professional a challenge  to close up  the mobile monetization gaps , as  many service provider  has yet  to capitalize  on  the mismatch between the growth in mobile usage and mobile monetization.

Advertisement on   mobile phones has always been one of the most popular business models practiced regardless of the  different platforms  and  media  properties  and  readily marketers with   advertisers have moved into tapping into this advertising opportunity with  integration of  placing  adverts on mobile properties such as mobile optimized sites and mobile apps.
 Google and Facebook  has  indicated the vast majority of their  revenue is from mobile advertising/search across platforms. All the major search engine and multimedia corporation recognize such  revenue opportunities with mobile  apps, music, videos, books, etc.
 In recent months Facebook restructured  to  focus  on  mobile  influenced  opportunities for mobile revenue  with integrating new features functional for Page post ads, Promoted Posts and app install ads. These are all directly incorporated into the feed, and advertisers  are seeing higher clickthroughs and engagement with these functional feed


Traffic , traffic , traffic , That’s   where   all  the  Advertisers know  is  the best place to display their ads is , and  with  billion  of mobile devices on a global scale  , it is definitely where  the traffic  will be , and  that is where Mobile Monetization  will take  place 
Websites accessed by mobile browsers and mobile apps used across all platforms are key drivers in the world of mobile monetization.  Advertisers are also  given  now  the  accessibility  to   promote their products and or services across particular  niches  that  contain the demographic  that they  wish to directly  target. These are the New trend shift   provided  by mobile geosocial  campaigns that are targeting mobile websites and mobile apps as a tool for their promotion. Venue ads, coupon  redemption and  sms marketing  are now being implemented  into  their  mobile  optimized marketing  campaign. . 



This implies that there are still plenty  of  opportunities that are yet to be exploited and as  mobile phones are beginning to be just as effective as desktops but  yet more portable. Therefore, it is not surprising to see this trend continue with more effort being put into mobile monetization.

Thursday 14 March 2013

Samsung S4 's Cranky Launch Unpacked | Be Ready 4 the Next Galaxy

Source : http://samsunggalaxy-s4.info
Samsung unveiled its  latest Galaxy S4 smartphone  with  New  eye-tracking capabilities, gesture control, a 5-inch full HD screen and a 13-megapixel rear-facing camera.
Samsung staged an elaborate  broadway  show at  the Radio City Music Hall  , where the S4 event was held, to debut the smartphone. It is  supposed  to blow  Out  competition  in the US , as their main competitors is losing out  in Heat , while Samsung  Gets Cranky to  boost  therr marketing  effort  with all New Cranky  Media   efforts  , Broadway  to starts  with !!
Samsung took a  different  Gimmick promotion  with New Style  during  the   the S4's launch, using  full live orchestra  with  slew of actors to present  the product  , weird and cranky  effort  but  The Koreans  cannot be proven Wrong :  Check the Global Korean Pop Wave  ....  media theatre perfomance  with slew of actors ,  is part of the  new  Samsung wave   ,,,, guess, the budget   that  could come from the Korean  Government's   Subsidy  ,, but still  is a Good try ...... Smartphone  befitted its Korean  theatrical platform 
Check  out the Clip  from Youtube  : -






Sunday 10 March 2013

Non-Mobile friendly Sites Cab Hurt a Company's Reputation at Times

Mobile Friendly Sites 

Mobile Influence Factor Influence Offline Shopping


How a Mobile App Can Help Your Bottom Line

Still not sure about mobile apps? Here's a statistic that might interest you. In July 2012, the IBM Retail Online index reported that retailers experienced a 15% growth in sales due solely to mobiles. By focusing their efforts on mobile shoppers, whose numbers are increasing by leaps and bounds, offline businesses are raising their bottom line. And this number is only expected to keep rising.

How does mobile marketing increase sales? You do it by:

l  Customizing the shopping experience and making it easier to buy from you
l  Branding your business and getting it exposure by offering useful apps that make life easier for your customers
l  Giving customers access to the information they need quickly
l  Saving your human resources by automating the shopping process






All of this is done through mobile apps, which are software programs designed to work on mobiles.

Helping People Shop Smarter

Your head is now probably swimming with ideas for creating your own app. The cool thing about apps is that you're only limited by your imagination. There's practically nothing a skilled developer can't create as long as you've got it planned well. When designing your app, focus on improving your customers' experience with your business.

Store Locators

Mobiles have built-in GPS capabilities and creating an app that uses them is a sure winner. A store locator app uses the customer's phone GPS to find stores that are nearest to them. All they need to do is press a button and it shows them a map. You can also include driving directions and store information like open hours.

Product Info at Your Fingertips

Lots of people are using their mobiles when they shop offline to compare prices and get product information. Your store can put QR codes on your products so that mobile users can quickly scan them and get information. This saves them the trouble of searching for the items online themselves.

Order Before You Arrive

Many businesses use apps that speed up the ordering process. They can order through their mobile and it's ready for them when they get there. This is great for pizza shops, restaurants, cake shops and anything else where customers build their own product.

Checking in and Saying 'Hi'

Location-based services are extremely popular nowadays. These are apps where your customers can 'check in' at your offline location, telling all their friends where they are. They can then leave a review or comment through the app that others can read. Word of mouth is really powerful. They could be raving about your appetizer and spreading the word before the main course even arrives.

Creating Your Own App

It's easy to make your own app and business of all shapes and sizes do it. Come up with a plan for how you want it to work from your user's point of view. Take some process related to your business and make it quicker, easier or more fun. Hire a developer and explain how it should work for the customer.

Mobile is becoming increasingly important for offline shopping, so it's time for your business to cash in. Create an app that helps your customers and you'll see your sales skyrocket.

It's a Mobile World - Check the Stats

Learn How to benefit from  Mobile Social Media 

The Dawn Of Mobile Influence Factor Begins with Smartphone Shopper

Smartphone Influence Factors