Chasing the Mobile Money
According to a recent market study
by Google undertaken by two
Europe based research corporation in
March 2012 , it was
found that a majority of smartphone users , based
in the Asia Pacific region
in countries like Singapore ,Hongkong , Australia, China and Japan were all accessing mobile social media almost daily
, among which China has the
highest rate of mobile social media connectivity with almost
68% of the mobile user reportedly accessing social media via their mobile
device on a day to day basis
during year 2012.
Chinese consumers
use social media for many reasons including connecting socially, entertainment,
news and services. It is estimated that China's active smartphone now exceeds the
total number in the United States and
China will have 500 million smartphones in use by the end of 2013.This
data imply the huge demand will
spurs new media
platform ,apps marketplace and entertainment spending
and will drive
new development of more efficient
products that will have
will have new global
consequences. The mobile Industry,
beside smartphone including
other tablets device will drive
brand awareness, location Based services , product review , price comparison,
epayments for both online and over the
counter ewallet transactions, and further also increase the
distribution and sharing of interesting content via mobile social
media
Smartphone will therefore be the
key to the future of mobile
internet usage, typically in China,
it has already seen their monster ecommerce site like the Taobao and even Sina Weibo restructuring their
company to focus
and embrace mobile influenced technology and
setting forth their total
company to enhance their understanding of different mobile resources like ;
m.commerce ,mobile gaming ,mobile banking , mobile search
and many forthcoming
technologies , a shift they both see as a necessity in order
for them to stay in the forefront to
benefit this mega influx of smartphone
which is taking the world by
storm allowing more users to browse online via smartphones than laptops and PCs.
This “ Mobile First – Attitude” may soon be the norm keyword and growth agenda on
major corporation‘s agenda
as it signify a profound revolution
bigger than any other events in this era as it
poses to almost every marketing professional a challenge to close up
the mobile monetization gaps , as
many service provider has
yet to capitalize on the
mismatch between the growth in mobile usage and mobile monetization.
Advertisement
on mobile phones has always been one of
the most popular business models practiced regardless of the different platforms and
media properties and readily marketers with advertisers have moved into tapping into this
advertising opportunity with integration
of placing adverts on mobile properties such as mobile
optimized sites and mobile apps.
Google and Facebook has
indicated the vast majority of their
revenue is from mobile advertising/search across platforms. All the
major search engine and multimedia corporation recognize such revenue opportunities with mobile apps, music, videos, books, etc.
In recent months Facebook restructured to
focus on mobile
influenced opportunities for
mobile revenue with integrating new
features functional for Page post ads, Promoted Posts and app install ads.
These are all directly incorporated into the feed, and advertisers are seeing higher clickthroughs and
engagement with these functional feed
Traffic , traffic
, traffic , That’s where all
the Advertisers know is the
best place to display their ads is , and
with billion of mobile devices on a global scale , it is definitely where the traffic
will be , and that is where
Mobile Monetization will take place
Websites accessed
by mobile browsers and mobile apps used across all platforms are key drivers in
the world of mobile monetization.
Advertisers are also given now
the accessibility to
promote their products and or services across particular niches
that contain the demographic that they
wish to directly target. These
are the New trend shift provided by mobile geosocial campaigns that are targeting mobile websites and mobile apps as a tool for their promotion. Venue
ads, coupon redemption and sms marketing
are now being implemented
into their mobile
optimized marketing campaign. .
This implies that there are still plenty
of opportunities that are yet to
be exploited and as mobile phones are
beginning to be just as effective as desktops but yet more portable. Therefore, it is not
surprising to see this trend continue with more effort being put into mobile
monetization.
